Senior Ux Designer
Hi, I’m James. A hybrid industrial and senior UX designer with 10+ years of experience across SaaS, B2C, and B2B products in tech, education, and healthcare. I’ve led end-to-end UX redesigns that boosted user retention 5×, developed patented physical products, and taught the next generation of designers at KCAI. I create scalable design systems in Figma, collaborate seamlessly with engineers and PMs, and validate decisions through usability testing. I specialize in translating user insight into intuitive, accessible, and impactful design.
The discovery phase focuses on deeply understanding the target users—their needs, behaviors, and pain points. Through user interviews, data collection, and feedback analysis, we generate actionable insights that form the foundation for user-centered design decisions and set the direction for iterative development.
In this phase, we engage in rapid ideation through techniques like brainstorming, sketching, card sorting, and UI layout exploration. Rooted in Agile principles, this stage emphasizes continuous collaboration and fast iteration, ensuring that emerging design solutions are closely aligned with user needs and product goals.
Once initial concepts are validated, we begin translating ideas into structured UX deliverables—ranging from wireframes and mockups to interactive prototypes. This stage focuses on refining the interface to ensure clarity, usability, and visual consistency across the user journey.
User feedback is a critical component of our design process. We conduct user testing with real users and key stakeholders, closely observing their interactions and capturing actionable insights. These findings inform our iterative approach, allowing us to refine and optimize the design to deliver a seamless and impactful user experience.
