My process starts with people. I run user interviews, build wireframes, prototype in Figma, and stay involved through launch. I bring a systems-thinking background from industrial design — including two US patents — which means I think in structures, not just screens.
I've worked on everything from biometric data pipelines for the NIH to B2C language apps to AI fitness platforms. As founder of Aonar, I also sit on the build side — which makes me a better designer on the product side.
Outside the studio, I'm the founder of Aonar — a fitness tech platform where I've put my own design process to the test, from zero to shipped product. It's made me a sharper designer because I understand what it costs to build.
