AERO

NIKE SHOE
OVERVIEW

PROBLEM

The challenge is to design a new Nike shoe that seamlessly integrates organic lines and forms to embody the fluidity and natural aesthetics often associated with organic design principles. This shoe must capture the essence of movement and adaptability, reflecting the dynamic interplay between human motion and the environment. The goal is to create a footwear design that not only meets Nike's high standards for performance and comfort but also resonates with consumers' increasing preference for designs inspired by nature's curves and structures, setting a new standard for both style and functionality in athletic wear.

  • PROJECT: Nike Shoe
  • ROLE: Industrial Designer
  • DURATION: 1 Year
  • TOOLS: Photoshop, Illustrator, Rhino, AutoCad, Alias Automotive, Keyshot and a Sketchbook.

REFINEMENT

PROBLEM & SOLUTIONS

PROBLEM

SOLUTION

  • Design Challenge: Create a Nike shoe that integrates organic lines and forms.
  • Aesthetic Goal: Embody fluidity and natural aesthetics rooted in organic design principles.
  • Movement Focus: Capture the essence of motion and adaptability, reflecting the interplay between human movement and the environment.
  • Performance Standard: Meet Nike’s expectations for performance and comfort.
  • Consumer Alignment: Appeal to growing preferences for nature-inspired curves and structures.
  • Performance Standard: Meet Nike’s expectations for performance and comfort.
  • Outcome: Establish a new standard for both style and functionality in athletic wear.
  • Designed a new Nike shoe integrating organic lines and forms.
  • Embodies fluidity and natural aesthetics, inspired by organic design principles
  • Captures the essence of movement and adaptability, reflecting the interplay of human motion and environment
  • Balances performance and comfort, reinforcing Nike’s core values.
  • Resonates with consumer trends favoring nature-inspired curves and structures
  • Establishes a new benchmark for style and functionality in athletic wear

TECHNICAL DRAWINGS

RENDERS